Cristiano Ronaldo dos Santos Aveiro


THE WORLD HUMAN PEACE FOUNDATION

Was Created In Memory of Every Life Lost to War.

In Service to Every Life That Can Still Be Saved.


The Truth We Almost Didn’t Tell You

We started this foundation a few years ago with a single, almost impossible goal: to build the largest peace marketing campaign the world has ever seen. We believed that if we asked, humanity would show up for peace the way it shows up for everything else it claims to hold dear.

We were wrong.

We reached out. We asked. We tried to build something that could stand beside the causes the world does fund — and we found nothing waiting for us. No governments. No institutions. No industry. Not one church that preaches peace on Sunday and practiced it the rest of the week. Not one public figure we had hoped might lend us their voice. We came close to losing everything — every dollar we invested, and everything of ourselves we poured into it — chasing the most beautiful dream a species could ever share: the idea that humankind might, just once, choose harmony on purpose.  And we, both Founder,  almost die.

We are not telling you this as a statement. We are telling you because it reveals something the world rarely says out loud: Peace has no lobby. Peace has no marketing budget. Most days, peace has no audience at all.

War is broadcast live, in full color, to every screen on earth. Peace gets a moment of silence — and then the news moves on.  So we are done folding quietly.

This is where we begin again.


Canadian Non-Profit Registration:

1398368-4 Federal VAT: 730052602RC0001

www.worldhumanpeace.org

A billboard displaying a rear view of a person with red hair tied up, wearing a blue top and backpack, looking out over a blurred cityscape. The text on the billboard reads 'Time for PEACE' in a mix of cursive and bold fonts. Above the text is a globe icon with a small airplane circling it. The bottom of the billboard includes the website 'www.worldhumanpeace.org' and the logo for 'The WHP Foundation.
Charlie Sheen
Chris Martin, Coldplay

Why We’re Becoming an Educational Platform

We can’t out-fundraise an industry that profits from conflict. What we can do is make sure people stop looking away.

Right now, as you read this, civilians are dying in wars that most of the world has stopped paying attention to. Gaza is one of them — a population trapped in a war zone, with a civilian death toll that keeps climbing, month after month, while the world’s institutions largely watch and issue statements. It is not the only one. Sudan’s civil war has displaced more people than almost any conflict on earth right now. Ukraine is in its fourth year of full-scale invasion. Myanmar, the DRC, Haiti — the list is long, and most of it never trends.

This foundation exists now to do one specific thing:  make it impossible to say “I didn’t know.”

We will not pretend to be neutral about human life. We will try our best to be accurate about facts, and we will always tell you where our information comes from. But we will not soften what is happening to make it more comfortable to read.

Chris Martin, Coldplay

Founder & Chairman

Peace Has Never Had a Marketing Budget

Luxury brands spend billions to sell watches and cars. Political campaigns spend billions to win elections. Arms manufacturers spend billions to sell weapons.

Peace gets donated pocket change and a moment of silence.

We’re not asking you to fund blankets and bandages — other organizations already do that work, and do it well. We’re asking you to help fund something almost no one funds: the infrastructure that makes peace visible, urgent, and impossible to ignore.

This is not charity. This is an investment in whether humanity gets to keep going.

A Statement on Responsibility, Violence, and Memory

Looking at this image, one question remains:

What kind of human being does this to another — and later says, “I was only following orders”?

History proved: obedience is not innocence. Orders don’t erase responsibility. Uniforms don’t erase conscience.

The greatest tragedy of the last century wasn’t just the crimes — it was how millions convinced themselves that cruelty was acceptable when authority approved it. How soldiers became executioners because someone told them to. How ordinary people stood by.

Humanity promised: “Never again.”

Yet today, civilians are still bombed. Children still die. Violence is still justified under the word “war.”

A life doesn’t become less valuable because the killing is organized by a state instead of an individual. Calling murder by another name doesn’t make it moral.

This is not about nationality or collective guilt. Violence is a choice made by individuals who accept harm as permissible. Justice judges actions, not identities.

The lesson of history is not revenge. It is vigilance.

Peace begins when people refuse to participate in harm — even when commanded, even when it costs them, even when standing alone.

Not hatred. Not vengeance. Responsibility.


This is why we exist.

We remember 80 million who never came home — not to dwell in the past, but to protect the future. To protect families suffering in Ukraine, Gaza, Sudan — everywhere civilians pay the price for violence they didn’t choose.

But we cannot do this alone.

If you believe human life has value regardless of borders — if you believe “never again” must mean something — if you refuse to be a bystander — then act.

Your donation helps us deliver aid today.

This is not charity. This is responsibility. This is what “never again” looks like in action.

The World Human Peace Foundation

www.worldhumanpeace.org

A Message to All Who Seek Peace: “Never Again”

Every faith teaches the same truth: peace, compassion, respect for life.

Christianity. Islam. Hinduism. Buddhism. Judaism. Sikhism. Indigenous wisdom.

All say: the killing of innocents is wrong. Love stands above violence.

Yet today, war is still justified in the name of God.

Leaders invoke faith to divide, to arm, to send your children to die. This is not faith. It is betrayal.

The truth: Parents of every faith want the same thing — for their children to live in peace.

If billions of believers refused to bless war, refused to fight wars of power, refused to stay silent — war would lose its power overnight.


We don’t ask you to abandon your faith. We ask you to live it.

If your faith teaches peace — choose peace. If it forbids killing — refuse to kill. If it speaks of love — act with love.

History will remember whether humanity finally said: “Not in my name. Not in the name of my God.”

Your donation today honors those who fell — and protects those who remain.

The World Human Peace Foundation

www.worldhumanpeace.org

 The past does not define us. What matters is what we choose to become.
Francisco Armani
 — 16/12/2025

 

Get In Touch

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The World Human Peace Foundation is a

Worldwide Global Canadian Registered Non-Profit Organization 

330 Rue Avro, Pointe–Claire, Quebec,  Canada H9R 5W5

+1 514-699-0558  (Canada)  +49 1575 0753619  (Germany)

Non-Profit  ID No:  1398368-4

Canadian Federal  VAT no: 730052602RC 0001

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